Award Winning Slow Fashion... Designed in Australia, Sustainably Made

Collection: Prim & Ed

Elevate Your Everyday...

At Prim + Ed, slow, ethical fashion meets effortless sophistication.
Crafted from 100% cotton, the collection is designed to seamlessly take you from the beach to drinks with friends, ensuring you feel comfortable and stylish every step of the way.
Each piece in our range embodies our commitment to sustainability and ethical production practices, reflecting our dedication to creating fashion that not only looks good but also feels good to wear. From breezy dresses to versatile separates, our collection offers timeless silhouettes and contemporary designs that transcend trends.
Whether you're lounging by the shore or enjoying a night out on the town, Prim + Ed has you covered with pieces that are as versatile as they are stylish.

Embrace the essence of slow fashion and elevate your everyday wardrobe with Prim + Ed.

12 products
  • Casablanca Dress - Bronze
    Regular price
    $195.00
    Sale price
    $58.50
  • Casablanca Dress - Cypress
    Regular price
    $195.00
    Sale price
    $97.50
  • Casablanca Dress - Musk
    Regular price
    $195.00
    Sale price
    $58.50
  • Casablanca Dress - Signature Print
    Regular price
    $195.00
    Sale price
    $58.50
  • Morocco Dress - Musk
    Regular price
    $155.00
    Sale price
    $155.00
  • Safi Skirt - Bronze
    Regular price
    $105.00
    Sale price
    $31.50
  • Safi Skirt - Musk
    Regular price
    $105.00
    Sale price
    $52.50
  • Taza Top - Black
    Regular price
    $110.00
    Sale price
    $55.00
  • Taza Top - Bronze
    Regular price
    $110.00
    Sale price
    $55.00
  • Taza Top - Cypress
    Regular price
    $110.00
    Sale price
    $55.00
  • Taza Top - Musk
    Regular price
    $110.00
    Sale price
    $55.00
  • Taza Top - Signature Print
    Regular price
    $110.00
    Sale price
    $55.00